The sleeper effect pt.2

 The study done in 1978 is the first one to replicate Hovland’s discovery about the sleeper effect. It showed the power of this effect and also how big of a difference can a right cue make.

A group of college students had to read a controversial news article which was created to influence their opinion. At the end of every article, there was a note informing the reader that the article was filled with inaccurate data. So, the sample of the college students who participated in this study new perfectly well that this article contained false information – but despite this – their opinions were still influenced by it.  It didn’t happen instantly though, at first the endnote scared them but after some time it turns out that their opinions on the controversial topic the article was about have changed.

The discovery of this social phenomenon changed the way media approach advertising. It turns out that they don’t need to rely on conscious persuasion. Producers used to focus on powerful advertisements that influence people’s minds instantly, but after the study they realized that the sleeper effect unlocks deeper level of control, so that the media are able to unconsciously manipulate our opinions over time.


source: https://www.youtube.com/watch?v=rPcrvRuEv9k&t=266s

 

Komentarze

  1. englishdiary5 kwietnia 2022 11:39

    Scary. This means that lies work even if we are aware that we're being lied to.

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